In 2004 Amanda Rayner Images was contracted by the Association for Project Management, which is a membership organisation that represents the project management profession in the UK, to revitalise their annual award programme.
Prior to Amanda's appointment APM had encountered a few difficulties.
Amanda's initial step was to bring structure to the event, so the first thing she did was tointroduce a tight script that not only supplied the text, but all music, lighting and stage direction. To avoid any doubts everything was read from autocue. She introduced a professional AV/production company and precise table plans so cameras and follow spots knew exactly where the winners were seated.
Sponsors were given an opportunity to say something and the Awards became a slick, professional production and a must attend event for the Project Management Profession.
Sponsors are now happy, with many immediately confirming their continued support as soon as one awards' season completes its cycle. APM itself has brought in a superb system of judging, reinforced by its continued integrity and together with Amanda Rayner Images, have created the top Project Management Award scheme in the country, and a model for similar schemes worldwide. Entry levels are up, so is profitability for APM and attendance has increased by 300% since 2004.